Internal Decoration, External Decoration, Santa Experience, Void Display, Retail
Pacific Werribee needed a strong Christmas campaign with decorations that reflected the vibrancy of the young family market and provided consistency with their branding. The preference was for a decorative concept to be anchored by a traditional colour palette of red and gold, ensuring that the market would strongly relate to them. With limited floor space during the Christmas period, the decorations needed to be designed so that ongoing installation, dismantle and maintenance would be kept to a minimum. Based on this, Chas Clarkson’s inflatable range was a perfect solution, offering impactful, yet lightweight decorations that creatively transformed into hot air balloons. The result was a fun and vibrant theme that complemented the Carnival Big Top Santa Experience.