Project Scope:
Internal Decoration, External Decoration, Void Display, Retail
Project Outline:
Armed with a brief to deliver a “non-traditional shopping centre experience”, Chas Clarkson developed a Christmas concept that not only reflected the unique personality of Melbourne Central, but provided a connection to the art & architectural essence of Melbourne itself. The decorations presented an irresistible opportunity for people to visit Melbourne Central and became a key talking point of the Melbourne Christmas and retail experience – going on to create global recognition for its unique design concept.