Malvern Central
Malvern Central
Client:
GPT Group
Year:
2023
Category:
Christmas, Santa Experiences
Project Scope:
Internal Decoration / Retail / Santa Experience
Project Outline:
Malvern Central presented a Christmas party for 12 weeks of the year to celebrate family, community, and holiday events. The centre was decorated with a playful contemporary festive decoration scheme that evoked nostalgia for Christmas iconography and the holiday season. The programme revolved around two hero focal points: the Upper Level 4 voids and the Lower Ground Floor 3 Santa Experience. The installation, titled 'Santa's Magical Playground,' used vibrant colours that touched every feature, from the gold-plated teddy bears to the crowned throne, which was dressed in royal purple. Visitors were able to enjoy the lively and playful atmosphere of this Christmas party extravaganza.
