News

1

Jun 2018

CHAS CLARKSON WIN SILVER AT SYDNEY DESIGN AWARDS 2018

Larger than life and abundant, Chas Clarkson’s timeless and nostalgic Christmas package will offer a brilliant landscape full of joy, tradition, intrigue and surprise that will be unmistakeably Christmas. Around every corner there will be another delightful moment, another adornment story, another hallmork to the exhilaration of Christmas for the young at heart, indeed for all those that revel in Christmas.
Every day, every week brings another reason to arrive at Westfield.
For gift planning and packaging, for celebration or for pure entertainment.

 

Project Brief

In 2017, Scentre Group wanted to significantly jump shift its approach to Christmas, ensuring that they created the best experience for their customers across every brand touchpoint.
Christmas is the ‘super bowl of retail’, resulting in the highest proportion of retail sales and traffic in the year. They saw a big opportunity for the decorations to influence their customer’s experience, putting on an impressive “show” each day over the 8-week Christmas activation period.

Through market research Scentre group decided to re-set Christmas in the Westfield properties to focus on two (2) simple pillars: Make it Easy, Make it Festive. They saw decorations as a key driver of ‘festiveness’ and Chas Clarkson as a key partner in helping them to transform and create an exclusive, best in market decorations program for all Westfield shopping centres in Australia and New Zealand.

Design Challenge

When Scentre Group approached Chas Clarkson with this new brief in May 2017, with a deliverable to roll out and execute a new creative, industrial design, manufacture, and delivery by end October 2017 to fourteen (14) of their major Westfield Shopping Centres across Australia and New Zealand. From a timing perspective Chas Clarkson had never rolled out an execution of this scale before and posed several challenges across every aspect of the execution – From creative approval, working through creative specifications, engineering, right down to the retention of numerous off shore manufacturing facilities for months at a time to deliver on the colossal production. Working with the Scentre Group teams in the Centres and at their head office to deliver this amazing activation in so many properties proved an extremely positive experience and whilst challenging at times, final execution delivered on what everybody involved had hoped for, and a resounding success for the client.

The Team

Tim Clarkson - Managing Director
David Ward - Creative & Technical Director
Jason Sole - NSW Account Director
Densan Obst - Project Manager
Gerard Ryan - Production Director
Karl Grassl - Design Studio Manager
Andreas Zehntner - Creative Strategist
Jialing Mew - Designer
Andy Bartlett - Designer
Lucas Hemingway - Industrial Designer
Mikayla Austin - Junior Designer


YOU CAN READ THE FULL ARTICLE HERE. http://www.chasclarkson.com.au/node/1558/edit

1

May 2018

FROM HIGH STREET, TO HIGH TECH CHAS CLARKSON CELEBRATES 125 YEARS

                                                                                                                                                                                                                             

     In 2018, Chas Clarkson Christmas & Illumination celebrates 125 years in business. A family owned and operated business, Chas Clarkson originated in England in 1893 and was brought to Australia by Charles ‘Chas’ Clarkson in 1900.  125 years on, Chas Clarkson continues to champion the family values of bravery and innovation in its work for clients including; Westfield, GPT, Lend Lease, City of Sydney and QIC. Managing Director Tim Clarkson, who has worked in the family business for 28 years, said the company is proud to celebrate this major milestone. 
 

“We celebrate 125 years amidst a busy moment of growth and development, with a recent expansion from Australia into New Zealand and with global aspirations in the future. We work at a time when the retail bricks and mortar landscape is under constant pressure from online shopping and all things digital. This sector represents a highly competitive climate, one in which the creation of original and enticing customer experiences is of great importance,” Clarkson said.                                                                                                               

“Chas Clarkson prides itself on the consistent delivery of creative concepts and with 125 years of experience under our belt, we aim to create environments that are truly aspirational and immersive. Our core purpose is to create magical and memorable experiences. We are not resting on our laurels, rather we take every opportunity to ‘think outside the tree".

“Since launching our Christmas Concepts Division in 1991 we have installed over 10,000 projects Australia-wide, from spectacular Hotel Lobby trees through to breathtaking Retail Group Shopping Centre executions and branded interactive displays. Chas Clarkson literally delivers Christmas to Australia on a grand scale, decorating over 60% of the country’s largest shopping destinations. Our corporate clients are diverse, however, what they all have in common is that they trust us to ensure their Christmas environments are the very best they can be.

“It’s a wonderful industry to work in, knowing that our team delivers Christmas joy to millions of people all around Australia,” Clarkson said.


 

                                                                                                 

11

Oct 2017

CHAS CLARKSON PROUDLY SUPPORTS THE BEAUTY BANK

Chas Clarkson are proud to support The Beauty Bank, which is a Sutherland Shire based charity. Every month they make approximately 200-250 bags containing Life's Little Luxuries for women, men and young people who have left a place of domestic violence or are otherwise in need. The bags contain essential toiletry and sanitary items, along with gift and pamper products. Each bag goes out with a handmade tag signed by the person who put it together. The bags are then distributed via social/case workers and community groups.Chas are donating ornaments that can be attached to the Christmas bags that they will be distributing this year.

7

Jun 2017

All that shimmers is not gold...

Copper continues to be a big trend in not only interior design but Christmas.
Whether traditional or contemporary, Copper can work well across either and partners so well with numerous colours,
Give us a call to find out more about Copper for 2017!

28

Oct 2016

The Significance of Traditional Christmas colours

The traditional red and green colors of Christmas have a long and rich history rooted in both paganism and Christianity. To celebrate Saturn, the god of agriculture, Romans set aside the days from December 17 to December 25 as special holidays. Exchanging greenery such as holly and ivy was a way to wish one another long life, peace and good luck. Early Christians chose to stamp this tradition with a more spiritual emphasis. They renamed it Christmas as a mass for Christ, and red became the sacred color associated with His sacrificial life and death. Gold is symbolic of the one of the gifts brought by the magi to the Christ child and of the star that led them from the East.

Throughout the years, green, the color that represents life, nature, peace, eternity and the hope of the future, has been important, especially to families trying to survive the harsh conditions that winter brings. Whether this has meant decorating a house with palm branches in Egypt, bringing in an evergreen Christmas tree in Germany or stringing green garlands across a fireplace mantle in Vermont, this color is a reminder that the earth may appear asleep, but spring and reawakening are just a few short months away.

While red is an important symbol of Christ's birth and death, it also reminds the world to celebrate His selfless love and sacrifice. Holly berries, the red robes of church bishops, and red apples on the pine trees of medieval miracle plays were the forerunners of Rudolph's red nose, and Santa's familiar crimson suit. In Mexico, the beloved red poinsettia is a common Christmas decoration that reminds families of the star that hovered over Bethlehem so long ago.
   
Although trends are slowly changing, red, green and gold remain the most universally accepted colors of Christmas.
Pairing gold with black is one of the sophisticated new Christmas decorating choices for 2016. This look is sophisticated and elegant. 
Recent trends see Champagne and Silver remaining strong and Copper experiencing a big revival in popularity.

Whatever your Christmas colour palette, you will find everything you need to successfully execute it from Chas Clarkson.

21

Oct 2016

OH DEER!


OH DEER!

In traditional lore, Santa Claus's sleigh is led by eight reindeer: Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Dunder(Donner) and Blixem (Blitzen), with Rudolph being a 20th-century inclusion.

The 1823 poem by Clement C. Moore, commonly known as "Twas’ the Night Before Christmas", is largely credited for the contemporary Christmas lore that includes the eight flying reindeer and their names....

 The relevant segment of the poem reads:
When, what to my wondering eyes should appear,
but a miniature sleigh, and eight tiny rein-deer,
with a little old driver, so lively and quick,
I knew in a moment it must be St. Nick.

More rapid than eagles his coursers they came,
And he whistled, and shouted, and call'd them by name:
"Now, Dasher! Now, Dancer! Now, Prancer, and Vixen!
"On, Comet! On, Cupid! On, Dunder and Blixem!

on last count, we stock over 30 different reindeer decorations, from the statuesque LED Waterloo Deer to elegant fiberglass reindeer, animated deer , table top size deer and deer ornaments.
 

21

Oct 2016

DO YOU KNOW THE NAMES OF SANTA'S ELVES...?

Santa's Elves

Modern children's folklore of Santa Claus typically includes diminutive elves at Christmas; green-clad elves with pointy ears and hats as Santa's assistants.
Santa employs thousands of elves around the world. There are elves who wrap, elves that track the weather, and elves who pack the sleigh. There are mailroom elves, food elves, decorating elves — even singing elves. There are so many elves we can’t begin to explain them all.... But there are a few elves we feel you need to know about...after all, Santa is not the only person who is working hard for a Merry Christmas!

These six elves have the most important jobs for Santa.
• Alabaster Snowball is in charge of the Naughty & Nice list that informs Santa whether children have been behaving.
• Bushy Evergreen invented the toy-making machine that Santa uses, and Bushy is in charge of all the toys.
• Pepper Minstix ensures that Santa's workshop stays hidden, and Shinny Upatree co-founded the secret village where the workshop is hidden.
• Sugarplum Mary is the assistant to Mrs. Claus, and she helps create treats and sweets.
• Wunorse Openslae designed Santa's sleigh, and he looks after the reindeer.

 

21

Oct 2016

ALL THAT GLITTERS

 DID YOU KNOW...?


 * Glitter particles reflect light at different angles, causing the surface to sparkle or shimmer.

* Since prehistoric times, glitter has been made and used as decoration, from many different materials including stones such as malachite, galena, mica, glass and even insects!

* The first production of modern plastic glitter is credited to the American machinist Henry Ruschmann, who found a way to cut plastic or mylar sheets into glitter in 1934

21

Oct 2016

WHERE DID THE TRADITION OF GIFTWRAPPING COME FROM?

WHERE DID THE TRADITION OF GIFTWRAPPING COME FROM? 

Disguising presents with decorative sheets of paper is, like so many other things, an accident of history. But where did the wrapping tradition come from?
The short answer is that wrapping, as a practice, has been around for ages—literally, ages. The Japanese furoshiki, the reusable wrapping cloth still in use today, is a pretty faithful rendition of the version that's been around since the Edo period. In the west, using paper as a covering for gifts has been a longstanding, if largely luxury-oriented, practice: Upper-class Victorians regularly used elaborately decorated paper—along with ribbons and lace—to conceal gifts.

In 1917, however, in the United States, all that changed. Decorative paper became democratized. A pair of brothers running a stationery store in Kansas City, Missouri, were having an exceptionally good holiday season—so good, in fact, that they ran out of their standard inventory of tissue paper. Not wanting to be hampered by their success, but needing a replacement for the sold-out paper, they found among their supplies a stack of “fancy French paper”—paper meant not for display, but for lining envelopes. Figuring, “hey, why not,” they put that paper in a showcase, setting its price at $0.10 a sheet. And the paper sold out—“instantly,” So, during the holiday season of 1918, the brothers tried the same trick, offering lining paper as gift wrap. And, again, the sheets were a sell-out hit. By 1919, having confirmed that the lining sheets' sales weren't a fluke, the pair began producing and selling their own printed paper—decorative, and designed for the sole purpose of wrapping gifts. And an industry was born.

The brothers? Joyce and Rollie Hall. Their store? Hallmark

Not only do we carry a range of Christmas roll wrap, tissue paper, bows and ribbon but festive display pieces that convey the spirit of giving.

6

Jul 2016

Sydney Design Awards 2016

We're thrilled to announce that our Quintessentially QVB – Swarovski Crystal Tree project has been nominated in the Sydney Design Awards. If you could take a minute to rate it, we'd be very grateful!         
CLICK HERE TO VOTE: https://design100.com/SYD16/entry_details.asp?ID=15040

PROJECT BRIEF

This $1.2 million project (2015-2017) involved working within a sensitive heritage space. Chas Clarkson was responsible for the concept development, design, manufacturing and installation of the iconic Swarovski crystal tree for the Queen Victoria Building.
The design was classic yet contemporary. Incorporating over 82,000 Swarovski crystals and 65,000 individual LED twinkle lights the tree wad understated yet spectacular, embodying both the QVB brand and stately splendor of the iconic space.
We collaborated closely with the QVB Management Team to address any heritage concerns and gain necessary approvals. The highlight of the project was designing and manufacturing a tree that could be installed from the ground floor with a special winch system eliminating any unwanted risk for installation crew and providing great flexibility for the tree’s current and future concepts.
The end result was a stunning and engaging world-class installation, which received extensive attention from customers and the media, exceeding the expectations of both QVB and Swarovski who were extremely pleased.

 

The Project Team:
Tim Clarkson (Managing Director)
Danielle Lindqvist (Senior Designer)
Dave Ward (Creative & Technical Director)
Karl Grassl (Designer/Draftsman)
Mirjam Kotal (NSW Project Manager)
Amy Kwong (Designer)
Lucas Hemingway (Industrial Designer)
Julie-Ann Spencer (Production & Logistics Director)
Martin Hughes (Production Manager)
Paul Scott (Workshop Manager)
Adam Walker (Product & Purchasing Manager)
Jake DeSouza (Workshop Assistant)
Tracy Martins (Pre-Decoration Coordinator)
Andrew Thant Zin OO (Logistics Manager)
Scott Ryan (Structural Engineer)
Phil Dearle (Lighting Programmer)
Ben Dayman (Electrical Manager)
Ben Hassell (I&D Logistics Manager)
Kate Pollard (Photographer)
Andy Bartlett (Photographer)

26

Apr 2016

CLICK & COLLECT - READ HOW EASY IT IS BELOW

                                       

26

Apr 2016

3 EASY STEPS TO CLICK & COLLECT

  • Step 1
    SHOP                      

    Add the items that you want to purchase to your shopping cart.
  • Step 2
    CHECK-OUT           

    Select the Click & Collect option at check-out. Complete the process by entering payment method and details.
  • Step 3
    COLLECT              

    Collect your order. We will send you an email with your Order number when it is ready for collection.

4

Apr 2016

OUR PARTNERSHIP WITH FOTODIASTASI

We fell in love with Fotodiastasi at Christmas World in Frankfurt, several years ago and their products have become an integral part of our range. Chas Clarkson is the exclusive distributors for Fotodiastasi in Australia and we stock a range of illuminated trees, streetwear and LED decorative statement pieces.


“We have had the pleasure of working with FOTODIASTASI for several years now and have found their product range and service to be outstanding. Our clients are continually looking for high impact Christmas displays that are cost effective and the FOTODIASTASI range is this and more. It is refreshing to work with a company that is focused on quality and providing unique Christmas solutions to the commercial market.
 e are proud to be associated with FOTODIASTASI and look forward to working together on many more exciting projects in the future.”  Tim Clarkson, Australia,

 

6

Nov 2015

FROM CONCEPT DESIGN TO REALITY

Our Design Team are at the core of everything we do. If you have a brief, our designers will turn it into reality!   


  Sydney Airport New Concept 2015
  Artwork vs Reality                                                                                                                                                        

  

 


                                                                                          

 

3

Nov 2015

FAIRY SPARKLE SCATTERS JOY WHEREVER SHE GOES

Fairy Sparkle is once again all stocked up with her sparkles... It is such a small thing that we at Chas can do to help ensure that Fairy Sparkle can continue to spread her joy to so many sick and disabled children.fairy sparkle spreads sparkle

 

28

Oct 2015

The new QVB Christmas Tree 2015

The new Christmas concept that we designed for the QVB in Sydney celebrates the glamour of the QVB’s heritage, artfully blended with beautiful modernity.
This classic yet contemporary design is understated yet spectacular and is an embodiment of the QVB brand and the stately splendour of this iconic destination. 
The hero 24m tree twinkles and shimmers, aglow with warm lights and the sparkle of abundant Swarvoski crystals, which delicately drip from the boughs. Bursts of crystals spring forth and radiate from the textured foliage. This majestic tree is the epitome of subtle sophistication.
By passers will marvel at the abundance of crystals and lights forming a canopy underneath....providing a must have photo opportunity.

* * * WATCH THE TIME LAPSE VIDEO HERE

Check out the stats
• Over 82,000 Swarovski crystals 
• 65,150 individual LED twinkle lights 
• 3,200 Branches 
• 24M tall (tallest tree in Sydney) 
• The star on top is 2.2M wide 
• Weighs 6.5 tonnes 
• 44 Hours to install 
• 102 people to install 
• Over 1,000 hours to prepare the crystals 
• Over 10,000 hours to design, project manage and manufacture