CHAS CLARKSON WIN SILVER AT SYDNEY DESIGN AWARDS 2018
Larger than life and abundant, Chas Clarkson’s timeless and nostalgic Christmas package will offer a brilliant landscape full of joy, tradition, intrigue and surprise that will be unmistakeably Christmas. Around every corner there will be another delightful moment, another adornment story, another hallmork to the exhilaration of Christmas for the young at heart, indeed for all those that revel in Christmas.
Every day, every week brings another reason to arrive at Westfield.
For gift planning and packaging, for celebration or for pure entertainment.
In 2017, Scentre Group wanted to significantly jump shift its approach to Christmas, ensuring that they created the best experience for their customers across every brand touchpoint.
Christmas is the ‘super bowl of retail’, resulting in the highest proportion of retail sales and traffic in the year. They saw a big opportunity for the decorations to influence their customer’s experience, putting on an impressive “show” each day over the 8-week Christmas activation period.
Through market research Scentre group decided to re-set Christmas in the Westfield properties to focus on two (2) simple pillars: Make it Easy, Make it Festive. They saw decorations as a key driver of ‘festiveness’ and Chas Clarkson as a key partner in helping them to transform and create an exclusive, best in market decorations program for all Westfield shopping centres in Australia and New Zealand.
When Scentre Group approached Chas Clarkson with this new brief in May 2017, with a deliverable to roll out and execute a new creative, industrial design, manufacture, and delivery by end October 2017 to fourteen (14) of their major Westfield Shopping Centres across Australia and New Zealand. From a timing perspective Chas Clarkson had never rolled out an execution of this scale before and posed several challenges across every aspect of the execution – From creative approval, working through creative specifications, engineering, right down to the retention of numerous off shore manufacturing facilities for months at a time to deliver on the colossal production. Working with the Scentre Group teams in the Centres and at their head office to deliver this amazing activation in so many properties proved an extremely positive experience and whilst challenging at times, final execution delivered on what everybody involved had hoped for, and a resounding success for the client.
Tim Clarkson - Managing Director
David Ward - Creative & Technical Director
Jason Sole - NSW Account Director
Densan Obst - Project Manager
Gerard Ryan - Production Director
Karl Grassl - Design Studio Manager
Andreas Zehntner - Creative Strategist
Jialing Mew - Designer
Andy Bartlett - Designer
Lucas Hemingway - Industrial Designer
Mikayla Austin - Junior Designer
YOU CAN READ THE FULL ARTICLE HERE. http://www.chasclarkson.com.au/node/1558/edit