News

28

Oct 2016

The Significance of Traditional Christmas colours

The traditional red and green colors of Christmas have a long and rich history rooted in both paganism and Christianity. To celebrate Saturn, the god of agriculture, Romans set aside the days from December 17 to December 25 as special holidays. Exchanging greenery such as holly and ivy was a way to wish one another long life, peace and good luck. Early Christians chose to stamp this tradition with a more spiritual emphasis. They renamed it Christmas as a mass for Christ, and red became the sacred color associated with His sacrificial life and death. Gold is symbolic of the one of the gifts brought by the magi to the Christ child and of the star that led them from the East.

Throughout the years, green, the color that represents life, nature, peace, eternity and the hope of the future, has been important, especially to families trying to survive the harsh conditions that winter brings. Whether this has meant decorating a house with palm branches in Egypt, bringing in an evergreen Christmas tree in Germany or stringing green garlands across a fireplace mantle in Vermont, this color is a reminder that the earth may appear asleep, but spring and reawakening are just a few short months away.

While red is an important symbol of Christ's birth and death, it also reminds the world to celebrate His selfless love and sacrifice. Holly berries, the red robes of church bishops, and red apples on the pine trees of medieval miracle plays were the forerunners of Rudolph's red nose, and Santa's familiar crimson suit. In Mexico, the beloved red poinsettia is a common Christmas decoration that reminds families of the star that hovered over Bethlehem so long ago.
   
Although trends are slowly changing, red, green and gold remain the most universally accepted colors of Christmas.
Pairing gold with black is one of the sophisticated new Christmas decorating choices for 2016. This look is sophisticated and elegant. 
Recent trends see Champagne and Silver remaining strong and Copper experiencing a big revival in popularity.

Whatever your Christmas colour palette, you will find everything you need to successfully execute it from Chas Clarkson.

21

Oct 2016

OH DEER!


OH DEER!

In traditional lore, Santa Claus's sleigh is led by eight reindeer: Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Dunder(Donner) and Blixem (Blitzen), with Rudolph being a 20th-century inclusion.

The 1823 poem by Clement C. Moore, commonly known as "Twas’ the Night Before Christmas", is largely credited for the contemporary Christmas lore that includes the eight flying reindeer and their names....

 The relevant segment of the poem reads:
When, what to my wondering eyes should appear,
but a miniature sleigh, and eight tiny rein-deer,
with a little old driver, so lively and quick,
I knew in a moment it must be St. Nick.

More rapid than eagles his coursers they came,
And he whistled, and shouted, and call'd them by name:
"Now, Dasher! Now, Dancer! Now, Prancer, and Vixen!
"On, Comet! On, Cupid! On, Dunder and Blixem!

on last count, we stock over 30 different reindeer decorations, from the statuesque LED Waterloo Deer to elegant fiberglass reindeer, animated deer , table top size deer and deer ornaments.
 

21

Oct 2016

DO YOU KNOW THE NAMES OF SANTA'S ELVES...?

Santa's Elves

Modern children's folklore of Santa Claus typically includes diminutive elves at Christmas; green-clad elves with pointy ears and hats as Santa's assistants.
Santa employs thousands of elves around the world. There are elves who wrap, elves that track the weather, and elves who pack the sleigh. There are mailroom elves, food elves, decorating elves — even singing elves. There are so many elves we can’t begin to explain them all.... But there are a few elves we feel you need to know about...after all, Santa is not the only person who is working hard for a Merry Christmas!

These six elves have the most important jobs for Santa.
• Alabaster Snowball is in charge of the Naughty & Nice list that informs Santa whether children have been behaving.
• Bushy Evergreen invented the toy-making machine that Santa uses, and Bushy is in charge of all the toys.
• Pepper Minstix ensures that Santa's workshop stays hidden, and Shinny Upatree co-founded the secret village where the workshop is hidden.
• Sugarplum Mary is the assistant to Mrs. Claus, and she helps create treats and sweets.
• Wunorse Openslae designed Santa's sleigh, and he looks after the reindeer.

 

21

Oct 2016

ALL THAT GLITTERS

 DID YOU KNOW...?


 * Glitter particles reflect light at different angles, causing the surface to sparkle or shimmer.

* Since prehistoric times, glitter has been made and used as decoration, from many different materials including stones such as malachite, galena, mica, glass and even insects!

* The first production of modern plastic glitter is credited to the American machinist Henry Ruschmann, who found a way to cut plastic or mylar sheets into glitter in 1934

21

Oct 2016

WHERE DID THE TRADITION OF GIFTWRAPPING COME FROM?

WHERE DID THE TRADITION OF GIFTWRAPPING COME FROM? 

Disguising presents with decorative sheets of paper is, like so many other things, an accident of history. But where did the wrapping tradition come from?
The short answer is that wrapping, as a practice, has been around for ages—literally, ages. The Japanese furoshiki, the reusable wrapping cloth still in use today, is a pretty faithful rendition of the version that's been around since the Edo period. In the west, using paper as a covering for gifts has been a longstanding, if largely luxury-oriented, practice: Upper-class Victorians regularly used elaborately decorated paper—along with ribbons and lace—to conceal gifts.

In 1917, however, in the United States, all that changed. Decorative paper became democratized. A pair of brothers running a stationery store in Kansas City, Missouri, were having an exceptionally good holiday season—so good, in fact, that they ran out of their standard inventory of tissue paper. Not wanting to be hampered by their success, but needing a replacement for the sold-out paper, they found among their supplies a stack of “fancy French paper”—paper meant not for display, but for lining envelopes. Figuring, “hey, why not,” they put that paper in a showcase, setting its price at $0.10 a sheet. And the paper sold out—“instantly,” So, during the holiday season of 1918, the brothers tried the same trick, offering lining paper as gift wrap. And, again, the sheets were a sell-out hit. By 1919, having confirmed that the lining sheets' sales weren't a fluke, the pair began producing and selling their own printed paper—decorative, and designed for the sole purpose of wrapping gifts. And an industry was born.

The brothers? Joyce and Rollie Hall. Their store? Hallmark

Not only do we carry a range of Christmas roll wrap, tissue paper, bows and ribbon but festive display pieces that convey the spirit of giving.

6

Jul 2016

Sydney Design Awards 2016

We're thrilled to announce that our Quintessentially QVB – Swarovski Crystal Tree project has been nominated in the Sydney Design Awards. If you could take a minute to rate it, we'd be very grateful!         
CLICK HERE TO VOTE: https://design100.com/SYD16/entry_details.asp?ID=15040

PROJECT BRIEF

This $1.2 million project (2015-2017) involved working within a sensitive heritage space. Chas Clarkson was responsible for the concept development, design, manufacturing and installation of the iconic Swarovski crystal tree for the Queen Victoria Building.
The design was classic yet contemporary. Incorporating over 82,000 Swarovski crystals and 65,000 individual LED twinkle lights the tree wad understated yet spectacular, embodying both the QVB brand and stately splendor of the iconic space.
We collaborated closely with the QVB Management Team to address any heritage concerns and gain necessary approvals. The highlight of the project was designing and manufacturing a tree that could be installed from the ground floor with a special winch system eliminating any unwanted risk for installation crew and providing great flexibility for the tree’s current and future concepts.
The end result was a stunning and engaging world-class installation, which received extensive attention from customers and the media, exceeding the expectations of both QVB and Swarovski who were extremely pleased.

 

The Project Team:
Tim Clarkson (Managing Director)
Danielle Lindqvist (Senior Designer)
Dave Ward (Creative & Technical Director)
Karl Grassl (Designer/Draftsman)
Mirjam Kotal (NSW Project Manager)
Amy Kwong (Designer)
Lucas Hemingway (Industrial Designer)
Julie-Ann Spencer (Production & Logistics Director)
Martin Hughes (Production Manager)
Paul Scott (Workshop Manager)
Adam Walker (Product & Purchasing Manager)
Jake DeSouza (Workshop Assistant)
Tracy Martins (Pre-Decoration Coordinator)
Andrew Thant Zin OO (Logistics Manager)
Scott Ryan (Structural Engineer)
Phil Dearle (Lighting Programmer)
Ben Dayman (Electrical Manager)
Ben Hassell (I&D Logistics Manager)
Kate Pollard (Photographer)
Andy Bartlett (Photographer)

26

Apr 2016

CLICK & COLLECT - READ HOW EASY IT IS BELOW

                                       

26

Apr 2016

3 EASY STEPS TO CLICK & COLLECT

  • Step 1
    SHOP                      

    Add the items that you want to purchase to your shopping cart.
  • Step 2
    CHECK-OUT           

    Select the Click & Collect option at check-out. Complete the process by entering payment method and details.
  • Step 3
    COLLECT              

    Collect your order. We will send you an email with your Order number when it is ready for collection.

4

Apr 2016

OUR PARTNERSHIP WITH FOTODIASTASI

We fell in love with Fotodiastasi at Christmas World in Frankfurt, several years ago and their products have become an integral part of our range. Chas Clarkson is the exclusive distributors for Fotodiastasi in Australia and we stock a range of illuminated trees, streetwear and LED decorative statement pieces.


“We have had the pleasure of working with FOTODIASTASI for several years now and have found their product range and service to be outstanding. Our clients are continually looking for high impact Christmas displays that are cost effective and the FOTODIASTASI range is this and more. It is refreshing to work with a company that is focused on quality and providing unique Christmas solutions to the commercial market.
 e are proud to be associated with FOTODIASTASI and look forward to working together on many more exciting projects in the future.”  Tim Clarkson, Australia,

 

6

Nov 2015

FROM CONCEPT DESIGN TO REALITY

Our Design Team are at the core of everything we do. If you have a brief, our designers will turn it into reality!   


  Sydney Airport New Concept 2015
  Artwork vs Reality                                                                                                                                                        

  

 


                                                                                          

 

3

Nov 2015

FAIRY SPARKLE SCATTERS JOY WHEREVER SHE GOES

Fairy Sparkle is once again all stocked up with her sparkles... It is such a small thing that we at Chas can do to help ensure that Fairy Sparkle can continue to spread her joy to so many sick and disabled children.fairy sparkle spreads sparkle

 

28

Oct 2015

The new QVB Christmas Tree 2015

The new Christmas concept that we designed for the QVB in Sydney celebrates the glamour of the QVB’s heritage, artfully blended with beautiful modernity.
This classic yet contemporary design is understated yet spectacular and is an embodiment of the QVB brand and the stately splendour of this iconic destination. 
The hero 24m tree twinkles and shimmers, aglow with warm lights and the sparkle of abundant Swarvoski crystals, which delicately drip from the boughs. Bursts of crystals spring forth and radiate from the textured foliage. This majestic tree is the epitome of subtle sophistication.
By passers will marvel at the abundance of crystals and lights forming a canopy underneath....providing a must have photo opportunity.

* * * WATCH THE TIME LAPSE VIDEO HERE

Check out the stats
• Over 82,000 Swarovski crystals 
• 65,150 individual LED twinkle lights 
• 3,200 Branches 
• 24M tall (tallest tree in Sydney) 
• The star on top is 2.2M wide 
• Weighs 6.5 tonnes 
• 44 Hours to install 
• 102 people to install 
• Over 1,000 hours to prepare the crystals 
• Over 10,000 hours to design, project manage and manufacture

10

Aug 2015

WE COULDN'T BE PROUDER!!!

Chas Clarkson Silver Winner in the Sydney Design Awards 2015 Event Experience Category
 *
click above text to SEE MORE photos and to read more about the Sydney Design Awards

Sydney Design Awards The Event Experience Category
  • This award celebrates creative and innovative event design. Consideration given to originality, creativity, theming, audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message.

The Project Brief

  • The brief was to create a new Christmas concept with world class thinking, delivered with local flavour. The design needed to be in line and reflective of the new Macquarie Centre's positioning as one of the finest retail and leisure destinations tailored to the surrounding demographic. 
  • The brief required innovation in design and practicality in execution creating magical, unique and inspiring experiences with the Christmas decorations.
  • The project aim was to create a world class Christmas concept that was unique to Macquarie Centre. We needed to push the boundaries of the traditional understanding of Christmas in order to deliver high impact statement pieces to come together to create a magical retail experience for the consumer. 
  • The 'Enchanted Journey' concept comes alive with charming life sized creatures, bearing special ornaments to adorn the grand tree of light. Taking the retail customer on a festive journey, where creatures large and small migrate to take part in this joyful Christmas celebration.

The Project Innovation/Need

  • Our design concept transforms traditional notions of Christmas design by creating new experiences for the evolving retail customer. Through this project, we have created a world class standard of Christmas decorations for the retail sector. The concept juxtaposes unexpected life sized animals which creates a fantastical 'wow' factor that has never been experienced before. 
  • At each entrance into the centre, the customer was welcomed by a hero statement piece to guide their path through the 'enchanted journey.' As the animal's carried gifts from afar, the audience were invited into the decoration to be a part of the tactile experience.
  • We encouraged children to engage with the interactive digital letters to Santa or find and sit at the secret garden tree to play or rest. The grandeur of size guaranteed an awestruck experience for both young and old. 
  • The retail customer experience was highlighted not only by taking away photographic mementoes but also the spirit of giving. 

The  Project Team

  • Tim Clarkson (Managing Director)
  • Margaret Farr (Account Manager)
  • Mirjam Kotal (Project Manager)
  • Danielle Lindqvist (Head Designer)
  • Adrienn Lord (Designer)
  • Karl Grassl (Production Designer)
  • Julie-Anne Spencer (Production Manager)
  • Adam Walker (Product and Overseas Purchasing Manager)
  • Martin Hughes (Local Production Manager)
  • David Ward (Technical Custom and Overseas Manager)
  • Annemaree Hazeldine (Production Co-ordinator and Supervisor)
  • Ben Hassell (Install and Dismantle Logistics Manager)
  • Andrew Thant Zin Oo (Warehouse and Logistics Manager)

4

Aug 2015

Looking for ways to engage your audience this Christmas?


Look no further! Our interactive 'Mega' tree is your answer!  

CLICK HERE TO SEE VIDEO

  • Our indoor/ outdoor 8m interactive Christmas tree "Mega" tree (3.2m at base) features user interactivity via touch screen control. 
  • It consists of 2400 x RGB Pixel Lights, 50 strands with 48 bulbs per strand. 
  • Available with some pretty cool "out of the box" lighting effects as seen in this video or easily configurable lighting effects that can be sequenced to music and programmed for timed shows. 
  • The 'Mega"  tree can be suspended or assembled on the floor. 
Give us a call today to find out more about audience engagement and this exciting product.

 

 

17

Jun 2015

Luminous Partnerships !

Globall Concept's tag line, “Bright ideas for luminous partnerships...”rather says it all.

We are proud to announce that Chas Clarkson is now the exclusive importer and distributor (AU and NZ) for Globall Concept, a Belgian supplier of festive decoration and illumination, to customers all over the world.

Since its creation in 1996, Globall Concept has built a solid reputation and has steadily grown to become an international player in creating and manufacturing festive lighting and decoration for the professional decoration market.


Their range perfectly complements Chas Clarkson’s existing ranges and we are excited about new opportunities to showcase Globall Concept products in Australia and New Zealand.

Give us a call or drop us a line at hello@chasclarkson.com.au for more information of the Globall Concept range available from Chas Clarkson in 2015.

9

Mar 2015

Chas Clarkson introduces its newly formed Technical Department incorporating Illumination, electrical, experiential and generally all things Technical

Through the company’s successes over the past two years with supplying and managing Innovative and technical concepts including the Martin Place Christmas Tree - Interactive Digital Ribbon for the City of Sydney and the Hills Shire Council - Canopy of Light, Chas Clarkson felt the need to evolve even more with not only the formation of this dedicated Technical Department but also the recent introduction of a dedicated Technical R & D and workshop area within the existing Chas Clarkson Head Office.

The Technical Department managed by Technical Director David Ward has also recently had the addition of two new team members including; Phil Dearle in the role of Lighting and Visual Technician  and Ben Dayman in the role of Electrical Workshop Coordinator.

Christmas 2015 looks very bright with many new innovations and concept pitches already coming out of the new space and team.

The Department hopes to grow more and more as the company moves forward in the pursuit of its vision as not only Australia’s leading Christmas decoration supplier but also an innovator in the field of Decorative Illumination and Experiential concept delivery. 

5

Mar 2015

Christmasworld Trends 2015

A dazzling variety of new products and trends were recently seen at Christmasworld in Frankfurt, Germany. Christmasworld is the world’s largest trade fair for festive decorations and all things Christmas. Approximately 33,300 visitors from 106 countries make their way to Frankfurt annually to discover the new products being shown by 924 exhibitors from 42 countries. 

With its unique product diversity it is a colourful and illuminating source of ideas-seasonal decoration at its best !
The colours, patterns and materials for the coming season are presented in superior and unusual settings. In short, Christmasworld is mind boggling!         Christmasworld Trendworld showcases colours, materials and shapes. It is like a stylised, glamourous and eclectic fashion launch.The attendees ooh and ah....but these trends are not for everyone              

 

Here is a description of the 4 trends featured at Trendworld 2015.

Tender Poem – nostalgic and reminiscent, poetic, contemporary and feminine.

Mystic Ode – passionate and dramatic. It takes its cue from the literary epoch of the Romantics, combining fairy-tale, fantasy and poetry in a magically decorative style.

Weird Diary – independent and courageous. Inspired by the different currents in contemporary art, there emerges a decorative approach that surprises us with its humour and its individuality.

Inventive Hymn – high-end and skilful. The young avant-garde of the design scene focus on traditional materials and craftsmanship from a variety of cultural environments. It gives rise to a refined mix of the traditional and the modern.

While the battle cry for “what’s new” persists, our challenge is not only how to combine the traditional with the fresh but to decipher which looks, colours and finishes translate to a Southern Hemisphere Christmas.

SO WHAT DOES THIS ALL MEAN FOR CHAS CLARKSON AND FOR OUR CLIENTS?  Stay tuned for upcoming posts and product previews.

17

Oct 2014

NEW RANGE OF REALISTIC ANIMALS

We are delighted to welcome to our stable a new range of realistic woodland animals.
They are soft and ever so sweet and the perfect addition to a Santa set or Christmas decor.
 
Light brown white tail antlered adult deer
1.16m L x 1.48m H
DEER148LIBR $550.00
  
Spotted antlered adult deer
1.16m L x 1.68m H
DEER168SPOTTED $550.00
 
Spotted baby deer
820mm L x 900mm H
DEER090SPOTTED $300.00
 
Red baby deer
820mm L x 900mm H
DEER090BRRE $300.00
 
Squirrel brown
140mm W x 300mm D x 380mm H
ANIM038BROWNSQUI $40.00
 
 
*All COME WITH  THEIR OWN  GROOMING  CLOTH AND BRUSH.

17

Oct 2014

SIMPLY CONNECT SYSTEM

  • For  years, we  have  been using components that make our job as commercial Christmas designers and installers easier,tidier and safer and now we  have made them available for purchase!  
  • Exclusive to Chas Clarkson, the  range is available in  Black  or  White and has a weatherproof rating  of IP67. 
  • Simply Connect is only suitable for use with specified Chas Clarkson products. We cary a range of compatible LED light strands and decorative snowflakes. stars, twinkly and twiggy Sea Stars and LED wire balls.
  • WATCH THE VIDEO on our Project Video page.

Sea Stars and LED wire balls in Bright White

 SIMPLY CONNECT 2 WAY CONNECTOR

Enables you to split the power  in 2 different direction and connect LED strands or motifs to a single power  point.

SIMPLY  CONNECT 5 WAY  CONECTOR
The  5 way connectors  make it possible  to distribute the power in 5 different directions and connect LED strands or motifs to a single power point.* Unused sockets must be remain capped.

SIMPLY CONNECT EXTENSIONS
Extensions can be used directly with  a simply connect power supply  or  2  or 5 way connectors.

SIMPLY  CONNECT LOOM CONNECTORS
Simply Connect looms  connectors   are  an extenskion cord  with built  in sockets. Ideal for creating a loom effect or linear display of light strands.

SIMPLY CONNECT POWER  SUPPLY

50  watt   =  400 LEDs
100 watt  =  800 LEDS
200 watt  = 1600 LEDs

 

17

Sep 2014

INTRODUCING OUR NEW 'BOUTIQUE' TRIM THEMES

Our new Trim themes are a sure fire way to differentiate your business or residence this Christmas. These five trims reflect international trends and were developed after extensive research overseas and with internal focus groups. Uniquely untraditional in palette, these inspired new trims boast an exquisite range of detailed ornaments that 'say Christmas' in a whole new language.

*SEE THE FIVE NEW TRIM THEMES BELOW. 
The products used in these themes are available for individual purchase.Please refer to our Online Store for product details.

17

Sep 2014

IN VOGUE

A  texture rich theme that makes a bold and sophisticated statement in Black & Gold

17

Sep 2014

MOCHA FROST

Mocha Frost is an elegant and sophisticated theme featuring Mocha and Platinum. The elements are rich in detail and texture.

17

Sep 2014

MIDNIGHT MOCHA

A stunning variation on the Mocha Frost theme with additional rich baubles in Chocolate Browns and Midnight Blue.

17

Sep 2014

MINT FOREST

An enchanted garden theme with a lush palette of Wintergreen, Teal and Aqua. Camouflaged amongst the foliage are exotic flowers,Birds and Butterflies.

17

Sep 2014

WINTER WONDERLAND

Winter Wonderland feels like a walk in the woods on a winter's day.With a core palette of white and silver, it shimmers and twinkles. Natural pine cones, twigs and Chestnut Brown accents add just the right touch of warmth. 

10

Jun 2014

TIRED OF SEEING GREEN? HAVE FUN WITH COLOUR THIS CHRISTMAS...

 

Shake up your Christmas decorating scheme and be original and fresh, bold and bright.
  
Spice things up with something extraordinary, non traditional or just plain out there.

***NEVER BEFORE AVAILABLE IN AUSTRALIA***
We  are now proudly  the exclusive
Australian Distributors for Holiday Foliage. Holiday Foliage supplies high quality Christmas foliage to many premium American department stores and retail chains.


PRE-ORDER HIGH QUALITY VIBRANT TREES, GARLANDS AND WREATHS

Select from Regular or Chunky cut foliage,available in a mind boggling range of colours
in Opaque Matte or Shiny Metallic or Holographic ...guaranteed to differentiate your business or brighten up any venue.


PRODUCTS AVAILABLE
4', 6' and 8' trees
2.4 and 1.8 Swag garlands
8' Straight garlands
900mm and 1200mm Wreaths


PLACE YOUR ORDER NOW
Custom pre-ordering ensures enough time to manufacture your selection as we do not stock these colours
.
* CONDITIONS APPLY                      
50% DEPOSIT REQUIRED ON ALL ORDERS
MINIMUM ORDER QUANTITIES APPLY TO SOME ITEMS
ORDERS CLOSE ON JUNE  27TH SO  BE QUICK!!!
PRICE EXC. DELIVERY


MATTE METALLIC COLOUR CHART   
ALL PRODUCTS AVAILABLE AS TRADITIONAL CUT FOLIAGE OR CHUNKY CUT

MA1       Matte Silver    
MA2       Matte Champagne     
MA3       Matte Gold     
MA4       Matte Light Pink     
MA5       Matte Fuchsia     
MA6       Matte Red     
MA7       Matte Orange     
MA8       Matte Light Blue
MA9       Matte Blue
MA10     Matte Lavender
MA11     Matte Purple
MA12     Matte Chartreuse
MA13     Matte Apple Green
MA14     Matte Green
MA15     Matte Teal        
    
METALLIC COLOUR CHART 
ALL PRODUCTS AVAILABLE AS TRADITIONAL CUT FOLIAGE OR CHUNKY CUT

ME1       Metallic Silver   
ME2       Metallic True Silver    
ME3       Metallic Champagne    
ME4       Metallic Gold    
ME5       Metallic Copper    
ME6       Metallic Light Pink    
ME7       Metallic Burgundy    
ME8       Metallic Fuchsia    
ME9       Metallic Red    
ME10     Metallic Orange    
ME11     Metallic Blue     
ME12     Metallic Aqua
ME13     Metallic Teal
ME14     Metallic Purple
ME15     Metallic Celadon
ME16     Metallic Silver & Chartreuse
ME17     Metallic Olive Green
ME18     Metallic Green
ME19     Metallic Teal

HOLOGRAPHIC COLOUR CHART
 ALL PRODUCTS AVAILABLE AS TRADITIONAL CUT FOLIAGE OR CHUNKY CUT

  
HO1       Holographic Silver    
HO2       Holographic Gold    
HO3       Holographic Light Pink    
HO4       Holographic Fuchsia    
HO5       Holographic Red    
HO6       Holographic Burgundy    
HO7       Holographic Orange    
HO8       Holographic Light Blue
HO9       Holographic Blue
HO10     Holographic Lavender
HO11     Holographic Purple
HO13     Holographic Chartreuse
HO14     Holographic Green
HO15     Holographic Teal
HO16     Holographic Aqua
       
OPAQUE COLOUR CHART
ALL PRODUCTS AVAILABLE AS TRADITIONAL CUT FOLIAGE OR CHUNKY CUT

   
OP1       White Pearl    
OP2       Ivory Pearl    
OP3       Wheat    
OP4       Clear Iridescent    
OP5       White PVC    
OP6       White PVC w/ Matte Red Core    
OP7       Gray PVC    
OP8       Black PVC    
OP9       Black Pearl    
OP10     Clear Red    
OP11     Clear Green    
OP12     Lime Green
OP13     Crayon Yellow
OP14     Peach
OP15     Crayon Orange
OP16     Fuchsia Iridescent
OP17     Cotton Candy Pink
OP18     Pepto Pink
OP19     Neon Pink
OP20     Neon Orange
OP21     Neon Green
OP22     Neon Blue

PRICES OPAQUE  COLOURS   MATTE  OR SHINY METALLIC

TREE  4 FT $ 215.00
TREE 6 FT $ 464.00
TREE 8 FT $ 853.00
WREATH 3 FT $ 135.00
WREATH 4 FT $ 263.00
STRAIGHT GARLAND 8 FT $ 179.00
TAPERED SWAG GARLAND 6 FT $ 96.00
TAPERED SWAG GARLAND 8 FT $ 224.00
 
 
PRICES HOLOGRAPHIC  AND NEON FOLIAGE 

TREE 4 FT $293.00
TREE 6 FT $643.00
TREE 8 FT $1242.00
WREATH 3 FT $167.00
WREATH 4 FT $329.00
STRAIGHT GARLAND 8 FT $2158.00
TAPERED SWAG GARLAND 6 FT $110.00
TAPERED SWAG GARLAND 8 FT $273.00

 CALL US TODAY FOR   A COLOUR  CHART AND MORE  INFORMATION!

15

Apr 2014

What is a VM POD?

  • The clever placement and use of PODs can be a powerful Visual Merchandising (VM) tool to engage customers and boost sales activity.
  • PODs visually and securely enhance products and provide high impact merchandising that can spur impulse purchasing.
  • PODs may feature seasonal product,new arrivals,gift giving ideas or brand features.
  • A POD may also be purely an eyecatching feature display that attracts customers to an area to surprise and delight, as in the animated bear POD we created for Westfield in the image below.
  • Why POD? We call them pods because they are compact and provide Point Of Difference . 
     
    Why not talk to your Account Manager about PODS for your premises?
     
     

 

15

Apr 2014

Christmas POD

Created for select Westfield Shopping Centres in 2013, these PODs featured animated Polar Bears.

11

Apr 2014

All About Christmas Trees

BRIEF HISTORY OF CHRISTMAS TREES
 
The evergreen fir tree has traditionally been used to celebrate winter festivals (pagan and Christian) for thousands of years. Pagans used branches of it to decorate their homes during the winter solstice, as it made them think of the spring to come. The Romans used Fir Trees to decorate their temples at the festival of Saturnalia. Christians use it as a sign of everlasting life with God.
Nobody is really sure when Fir trees were first used as Christmas trees. It probably started about began 1000 years ago in Northern Europe. Many early Christmas Trees seem to have been hung upside down from the ceiling using chains (hung from chandeliers/lighting hooks).
 
In Germany, the first Christmas Trees were decorated with edible things, such as gingerbread and gold covered apples. Then glass makers made special small ornaments similar to some of the decorations used today. In 1605 an unknown German wrote: "At Christmas they set up fir trees in the parlours of Strasbourg and hang thereon roses cut out of many-coloured paper, apples, wafers, gold foil, sweets, etc."
 
The idea for the first artificial Christmas tree was conceived in Germany in the 1880's. A response to the continued deforestation of the country, artificial trees made with goose feathers dyed green were introduced. The goose feather Christmas trees made their way to the United States and were popular during the 1920's.In 1930 the U.S.-based Addis Brush Company created the first artificial Christmas tree made from brush bristles. The company used the same machinery that it used to manufacture toilet brushes. The trees were made from the same animal-hair bristles used in the brushes, save they were dyed green. For a time, the brush trees were immensely popular, with large numbers exported to Great Britain, where the trees also became popular. These brush trees offered advantages over the earlier feather trees. They could accept heavier ornamentation, and were not nearly as flammable. 
Artificial Christmas trees took a turn in the 1950's when the first aluminum tree was introduced in Chicago. These shiny silver colored trees consisted of foil branches and aluminum needles attached to a central pole. These trees required painstaking assembly and were hugely popular well into the 1970's.
 
MANUFACTURING OF ARTIFICIAL CHRISTMAS TREES 
 
Artificial Christmas trees are made of plastic, PVC specifically, that ensures the long life and durability of the trees. The chemical properties associated with plastics such as PVC provide a useful life of 20 years or more. As a result, artificial trees do not clog up the waste stream or recycling facilities on an annual basis. (REFERENCE:http://www.christmastreeassociation.org/)
 
The quality of artificial trees is often determined by the quantity of the branch tips and design of the foliage. In most cases, having more branch "tips" is preferred because an abundance of needles creates a full look for the tree.
The tree production starts with flat strips of PVC which are fed through machines to bond layers together, which refers to the ply. This is then fed through circular blades which slice or shred the PVC to create the needles. 
These lengths are then twisted around a metal wire and pulled through a coil which separates the needles and makes them bushy. These branches are then cut into lengths and sewn together with polypropylene twine to make the branches which are attached to the metal trunks.
 

26

Nov 2013

Melbourne Central: the brief, the design, the challenges!

  • THE BRIEF

    The Melbourne Central brief was very inspiring. The decorations needed to be a 'non-traditional shopping centre experience', artistic, energetic, authentic, spontaneous, creative and edgy. The big message is about what you 'Give' at Christmas – not only presents (encouraging sales) but emotional sentiments like joy, love, hope, gratefulness.  
  • THE DESIGN CONCEPT

    Our Senior Designer, Danielle,incorporated giant 3D letters in different fonts and styles as a fun way of getting these messages across. Icons used were a mix of recognisable Christmas elements such as reindeers and snowflakes to unexpected, quirky things you might like for Christmas,such as a bike or a guitar. The decorations needed to be bright, fun and edgy, an eclectic mix of textures incorporating found objects, industrial materials like wood and metal, lights, gloss and glitter. Neons are very trendy at the moment, with retro cool, pop art aspects to them which we felt was in line with the Melbourne Central personality. Bright, fashion orientated colours are not traditionally used as a Christmas colour palette and ensured a point of difference, a brave stand out from the crowd. The colour palette also enabled us to juxtapose different styles of materials, objects, lighting and lettering in a really fun way that will appeal to people of all ages.
  • THE CHALLENGES

    We needed to consider the limited amount of floor space due to the high traffic flow and retail leasing sites. We also had to keep in mind how large the space is, the glass cone and Coops Tower could easily dwarf decorations that weren't big or wow enough.The solution was to make a self supporting structure, raised off the floor enabling the space underneath to be used for a retailer. A Christmas tree shaped structure made out of scaffold pipe with 4 floor levels. We used this space to place the letters for 'GIVE' amongst Christmas icons, incorporating the bright lights and neon colours we see throughout the rest of the centre concept. We worked with engineers to ensure the 12.6m high structure was as safe as possible. The tree weighs approximately 4 tonnes and is 6.2m high x 2.4m wide. The great thing about designing for this space was the height and trying to maximise the use of this with the almost 360 degree view of the tree from different levels.
  • THE LIGHTING   
    A
    pproximately 412 light tubes and  7000 globes were used throughout the concept. All of the lighting is LED and does not emit heat, therefore is safer, is more environmentally friendly as it uses a small amount of power, and is more durable than incandescent lighting. It also has a lot of versatility and scope with what you can achieve in effects and colours.There were numerous challenges of working with different lighting types. The main challenge being that the types and quality of product we wanted didn't exist. Months of research and development were undertaken to custom design and produce a lot of the lights to ensure we could get the colours and vibrancy we were after. Also, because the different styles of light come from different manufacturers it proved to be a technical challenge to make all the systems work together, with minimal cabling.    
  • THE INSTALLATION
    The decorations took 7 nights altogether, roughly 84 hours onsite.

  • THE RESULTS
    We hope that people feel a sense of festivity, joy, fun, awe and Christmas spirit when they see the conceptat Melbourne Central. Danielle says that she  would love people to be excited, surprised and inspired to take photos, spread the word on social media, and bring friends and family to the centre just to see the decorations. She  would love to hear people say they have never seen Christmas decorations like this before and that they are refreshing, unique and creative. People should feel that the decorations reflect the urban, artsy personality of Melbourne. Christmas decorations that don't take themselves too seriously, and above all make you smile.

    Tell us what YOU think! There are more photos on our facebook page- Please feel free to LIKE and SHARE or to post a photo of your favourite part of this concept! 

 


15

Nov 2013

Sneak Preview.....

HINT... These are for an iconic Sydney Christmas tree. Wait until you see them illuminated !!!!

8

Nov 2013

Our Christmas Catalogues over the decades

 My how things change... 

 

18

Oct 2013

OUR SHOWROOM & STORE ARE NOW OPEN 6 DAYS FROM 8:30-5:00

Have you been given the job of decorating your office, lobby, shop front this festive season and you’re not sure where to begin?  Looking for something out of the ordinary for your home this year?

 As Australia’s leading Christmas designers, Chas Clarkson boasts an extensive product range and offers everything you could possibly desire. The level of expertise and creativity applied to the “big end of town” means that smaller businesses and home decorators can also share the knowledge and achieve great Christmas decorating results. Retail shops, car dealerships, clubs, venues and restaurants all use Chas Clarkson product to give their premises an exceptional Christmas feel and look.

So, put those shabby decorations and tangled lights back into the cupboard and visit our spectacular showroom and store located at 1028 Botany Road, Mascot NSW. We have plenty of off street parking and are located next to VW Barloworld Showroom and the entry drive is opposite Lord Street.

OUR SHOWROOM & STORE ARE OPEN 6 DAYS FROM 8:30-5:00 pm.  We will be open Sundays 10-4, effective November 17th.    Let Chas Clarkson inspire you and put the cheer into your 2013 Christmas decorating.                                                                      

Visit our online shop at www.chasclarkson.com.au or call 1300 300 195.

 

 

 

 

18

Oct 2013

Our Christmas Pre-Dec crew at work and How to decorate your tree to achieve a professional look... it’s all in the detail!

 

LIGHTING HINTS

  •  When decorating your tree, always start with lights first, followed by garland then ornaments. 
  • Start at the bottom, weaving the light strings through the branches from the inside of the tree to the outer edge of the branches.
  •  Allow 300 lights per 2.4m(8ft) tree.

 BAUBLE HINTS

  • Shiny baubles should be hung on the tree before matte finishes;bright colours before muted colours and larger baubles before smaller.
  • Allow approximately 20 basic filler ornaments per 60cm of tree.
  • Mix one-of-a-kind special ornaments between the basic ornaments. Plan to use at least 10 special themed ornaments for every 60cm of tree.
  • Put the ornaments both at the ends of the branches and inside the tree to reflect the lights and give it more depth.

 

9

Aug 2013

We are celebrating 120 years in business!

120 years in business is a long time in anyone’s books! Chas Clarkson started from humble beginnings, by two brothers,  in 1893 in a post-industrial revolution London. Clarkson Brothers, the dynamic duo of Alban and Charles, were ticket writers and shop fitters specialising in “all kinds of metal window fittings”. This product line was regarded as very modern and cutting edge for the time and so, the gauntlet was thrown down for future generations to keep up the pace and strive for innovation in an ever-changing business landscape. The current generation of Clarksons have done just that. Chas Clarkson Christmas Decoration and Illumination is the latest reincarnation of a business that has survived two world wars, the depression, rock n roll, the GFC and more recently, the juggernaut that is internet shopping.  “History shows that businesses that survive over long periods of time do so by continually evolving and morphing into new entities as the decades roll by.” Christmas is our key focus and we manage hundreds of corporate clients who seek out the most innovative commercial quality Christmas designs. “The skills of the 2013 team may differ from those during the 1920s, 50s and the 70s,  but the work ethic remains the same. We will continue to stay ahead of the competition, move with the times and give great service,” says Tim Clarkson.

9

Aug 2013

Christmas Planner: Important Dates!

Installation & Dismantle dates for 2013 are filling fast!
Contact us today to avoid disappointment.

9

Aug 2013

The Advantages of Hiring a Santa Set

Hiring is a highly beneficial business strategy. Decorations are fashionable items. Why not enjoy a fresh new concept every 3 years, instead of being committed to the same decorations that lose their effectiveness with both customers and retailers?

When you hire a Santa set there is :

  • No investment  and no depreciation
  • No storage costs
  • Nothing to discard, replace, maintain or update
  • No fuss, no stress. The deterioration of the stock is our responsibility. Decorations are maintained for the hire period with no additional cost to the client.

9

Aug 2013

Trends

Just as the popularity of single colors waxes and wanes, so does the popularity of color combinations. We are seeing signs of an emergence of a trend towards brighter colors, and jewel tones, such as emerald paired with aubergine, gold and crimson. There also is an increased demand  and awareness from customers wanting an organic, eco friendly feel. One of the strongest trends in our market has been the blending or morphing of traditional golds and silvers resulting in a Champagne palette and in illumination we find that we are using more frequently a mix of warm white and bright white LED lighting  which provides a lovely balance of soft warmth and sharp clarity to our projects.

9

Aug 2013

Air Aroma Scent Marketing

Did you know that smell is considered our most powerful sense when it comes to the long-term memorising of experiences, places and products?

Chas Clarkson has been working with Air Aroma since 2010, helping our clients implement scent as part of their overall branding strategy. In the past 2 years we have infused another sensory dimension into Santa settings, including Cookie Dough, Alpine Air and Cinnamon Apple.

"Linking a brand with a scent is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and matching these with a fragrance that amplifies these branding aspects. This can become highly effective in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine as brands can establish a longer-lasting emotional connection with consumers."
From Air Aroma