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Westfield Shopping Centres

Westfield Christmas concept has several variations that appear across their centres nationally. Most of the concepts showcase a warm palette of gold in varied hues and finishes. The overall design is simple, yet elegant. In some instances, a unique concept or element is requested, as seen in images of the printed laser cut animal ornaments, featured in Bondi Junction.

Broadway Shopping Centre NSW

Our brief from Broadway Shopping Centre was to create an ambient Christmas experience for this landmark retail leader, that would deliver a bold experience to an engaged, urban community.  Elements needed to be creative, playful, unique and unexpected- edgy with a “touch of gloss”. We needed to “shun  average” and avoid “generic”.

Melbourne Central VIC

The Melbourne Central brief was very inspiring. The decorations needed to provide a 'non-traditional shopping centre experience', artistic, energetic, authentic, spontaneous, creative and edgy. The eclectic design incorporated neon lighting, giant 3D letters in different fonts and styles, recognisable Christmas icons such as reindeers and snowflakes and unexpected, quirky things you might like for Christmas,such as a bike or a guitar. The concept is bright, fun and edgy...in line with the Melbourne Central personality. Bright, fashion orientated colours are not traditionally used as a Christmas colour palette and ensured a point of difference, a brave stand out from the crowd. The colour palette also enabled us to juxtapose different styles of materials, objects, lighting and lettering in a really fun way that will appeal to people of all ages with surprising and delighting with an interactive Sensacel letter E in the campaign's theme word GIVE.

Noosa Civic QLD

The feature elements in Noosa Civic's Christmas decor are intricate laser cut ceiling units featuring motifs that cast ornate shadows throughout this centre.

Chadstone Shopping Centre VIC

This Christmas concept epitomised Chadstone Shopping Centre's motto , the Jewel in the Crown. Chas Clarkson worked with Chadstone to translate their vision into reality. Overhead, throughout the centre, suspended sculptural metal ribbons dripped with oversized jewels in a traditional Christmas colour palette of red and green.  A unique 5m tall sculptural spiral tree, created in our workshop, was also bedecked with these jewels.

East Village Sydney NSW

This festive and charming concept features custom  decorations that create a fun, vibrant atmosphere  to this urban living and commercial  space. An organic, quaint, handmade touch throughout the concept is  reminiscent  of current decorating trends  and  simultaneously compliments  and softens the centre’s modern  timber  interior. A Whimsical  Christmas is a fine balance between  playful design and defines contemporary Christmas decorating.

St.Ives Shopping Centre NSW

St.Ives large atrium spaces were the perfect locations to feature our gold flying reindeer and Santa sleigh. In the circular void, the reindeer spiral amongst our customised PVC strands and range of gold glitter ornaments.

Caneland Central Shopping Centre Mackay QLD

Mega sized radiant LED twinkle stars illustrate the visual impact of using a single hero element. The partially bauble filled stars form 'galaxies' in the atriums as well as appearing solo, in strong repetition, down major traffic ways and sightlines.  

QVB Sydney NSW

Chas Clarkson has been doing the Christmas decorations for the QVB since 2008. In 2009, we were asked to design a Christmas tree featuring Swarovski crystals and in 2015 a new Christmas concept, again with the crystals. The iconic tree boasted bursts of crystal pods radiating from the foliage and the elevated trunk allowed for visitors to walk under and gaze upward into the reflective underside. The colour palette of the decorations throughout the centre was inspired by the Copper patina of the building.

Toowong Village Shopping Centre Toowong QLD

Toowong Village Shopping Village called for a sophisticated and premium concept. The colour palette featured Gold, Champagne and Black in conjunction with a range of decorative products including 'Waterloo' ring and our 'Elegant' ceiling units, cone trees and spheres. Visual 'pods' were created to highlight these feature elements throughout the centre.

Macquarie Shopping Centre NSW

The spirit of Christmas comes alive in this world class concept which features a menagerie of rich green topiary creatures throughout the centre. The Ceiling units are a deep green foliage decorated with crisp contemporary metallics in Ruby Red, Champagne Gold and Silver combined with modern  Bright White LED lighting. They epitomise the magic of Christmas and appeal to young and old.

 

Highpoint Shopping Centre Maribyrnong VIC

The iconic Christmas decorations we created for Highpoint have a modern flavour, with an overtone of folk, handmade and tradition which clearly herald the Christmas season. Large scale mesh spheres and timeless ornaments, including red lacquered birds, are used throughout the Christmas campaign and decor.

Pacific Fair QLD

Pacific Fair was looking for a fresh new look to replace their dated Christmas decor program. Our Design Team devised a rich palette of  'Precious Metals' that was unique and on trend. Custom designed and manufactured tropical LED leaves appear through the mall decorations and in the majestic 9m Warm LED tree.

Pacific Werribee VIC

The brief for Pacific Werribee was quite specific and required us to design a Christmas decoration package that would be inspired by the brand and could work across the two distinct centres. The preference being for a decorative concept to be anchored by a traditional colour palette, ensuring that the family market would strongly relate to them.  However, they did want a small twist to ensure that the decorations reflected the vibrancy of the young family market and consistency with their branding.

Decorations, including ceiling units needed to be designed so that ongoing installation, dismantle and maintenance would be minimised.  Limited floor decorations were included due to limited floor space during the Christmas period.

 

Strathpine QLD

Strathpine Shopping Centre wanted a new concept and Santa set that would have appeal to all ages, executed in a Traditional Christmas colour palette. We created a Santa’s Workshop theme which incorporated familiar toys and elements.

Freestanding ‘pods’ through the centre provided the ‘surprise and delight’ experience and numerous photo opportunities.

 

Rouse Hill Town Centre NSW

Rouse Hill Town Centre is unique in its format. It is not only a shopping centre for this ever expanding part of Sydney, but also a village for the community. The brief from our client was to encompass that feeling of community and family. No matter where you were  in the "village" you knew it was Christmas at Rouse Hill Town Centre. We satisfied our client's vision to trim and decorate as many internal and external areas as possible. Spanning the street and creating an avenue effect, are bright white LED valances trimmed with red metallic baubles. The centre's interior Christmas display is comprised of long snaking green garlands with red and silver decorative trim, contemporised by silver laser cut pvc leaves.  These striking leaves also make an appearance on wreaths and ceiling units.